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was founded by Eliana (Elle) Masgalos in 2009 as a creative outlet focused on her passion for fashion and trends forecasting and it has since then grown into a space dedicated to timeless fashion and style, art, lifestyle, travel and personal projects such as editorials styling and creative direction, collections design, photography and others.

A balance in between Japanese simplicity and Nordic aesthetic is her signature style. Black & White. Uniform. Minimal but bold, authentic and artistic is her vision not only within fashion and style but also throughout her work and lifestyle.

Restless globetrotter and modern times nomad. Elle is constantly travelling and has lived in a few countries and cities such as Portugal, Spain, Stockholm (Sweden), Shanghai (China) and now in the east coast of the U.S.A.

Educated in fashion design currently works as a Fashion Director for Urban Outfitters and as Creative Director, editor, digital content creator and stylist right here on this website. Full CV here.

For collaborations or projects within creative direction, photography, design, concept or styling please fill in the form below and we will get back to you as soon as possible.

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