was founded by Eliana (Elle) Masgalos in 2009 as a creative outlet focused on her passion for fashion, arts and trends forecasting and it has since then grown into a space dedicated to personal projects, style, timeless fashion, lifestyle, art and travel. 

Personal style? Uniform. Black & White. A balance in between minimalism, Japanese style and Nordic aesthetic is her signature. Simple but bold and artistic is her vision not only within fashion and style but also through lifestyle.

Restless globetrotter and modern times nomad. Elle is constantly travelling and has lived in Portugal, Spain, Stockholm (Sweden), Shanghai (China) and now in the east coast of the U.S.A.

Educated in fashion design. Creative Director, editor, digital content creator and stylist right here at this website. A personal vision on STYLE and LIFESTYLE.