You have probably heard around about this rumor and guess what, it is true. H&M is launching 
a new brand under the name &otherstories. More elitist, more luxurious, a good surprise for
sure it will be. Here are some of the first images available and you can also watch their first 
promo videos already on - Shoes & other stories - and also - Rose revival & other stories.

Not set yet where the stores will be opening and when but I think we are all curious and
will keep our eyes open for more news. Will this be a higher step than COS?
Will this be something too close to Inditex Uterque's concept? 

 For now I think we can all agree that we like what we see. Feels fresh, modern minimal 
and somehow conforting. One more big step for H&M. Congrats!