You have probably heard around about this rumor and guess what, it is true. H&M is launching
a new brand under the name &otherstories. More elitist, more luxurious, a good surprise for
sure it will be. Here are some of the first images available and you can also watch their first
Not set yet where the stores will be opening and when but I think we are all curious and
will keep our eyes open for more news. Will this be a higher step than COS?
Will this be something too close to Inditex Uterque's concept?
For now I think we can all agree that we like what we see. Feels fresh, modern minimal
and somehow conforting. One more big step for H&M. Congrats!